Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.
Source: CMI: Content Marketing Strategy, Research,
If I am doing this work, to link into a network of conversation, why don’t I optimise the experience?
I would need to be clear about what I was optimising, it’s not income and it’s not exposure. What is it?
- connect with people who have exciting ideas and education
- connect to people who are doing things or will be doing things
- a feed of information
The experiment is still to communicate peer to peer rather than broadcast BUT perhaps broadcast has value in finding connection
Broadcast has a negative value when it engages me with connections that are not focused on the project