George Lakoff

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Metaphors can kill. The discourse over whether to go to war in the gulf was a panorama of metaphor. Secretary of State Baker saw Saddam Hussein as “sitting on our economic lifeline.” President Bush portrayed him as having a “stranglehold” on our economy. General Schwarzkopf characterized the occupation of Kuwait as a “rape” that was ongoing. The President said that the US was in the gulf to “protect freedom, protect our future, and protect the innocent”, and that we had to “push Saddam Hussein back.” Saddam Hussein was painted as a Hitler. It is vital, literally vital, to understand just what role metaphorical thought played in bringing us in this war.

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Now, for the first time, Antonia is taking her extensive knowledge and making it available to the whole community. Her hope is to help us develop mastery of critical framing and messaging skills and to encourage a productive conversation about innovation and increasing community participation in the political campaign process.

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0 comments on "Mapping the brain’s metaphor circuitry: metaphorical thought in everyday reason"

An overview of the basics of metaphorical thought and language from the perspective
of Neurocognition, the integrated interdisciplinary study of how conceptual thought and
language work in the brain. The paper outlines a theory of metaphor circuitry and
discusses how everyday reason makes use of embodied metaphor

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