https://en.wikipedia.org/wiki/Reinforcement#Positive_reinforcement
from here we can develop a series of strategies to build a life and a society based on beneficial outcomes.
There is a supplementary article here https://www.nytimes.com/2019/10/11/style/modern-love-what-shamu-taught-me-happy-marriage.html
and an author https://www.amazon.com.au/Dont-Shoot-Dog-Karen-Pryor/dp/0553380397