People rarely respond willingly to demands while they might respond to requests and the key idea is it is OK if they don’t.
“We can help others trust that we are requesting, not demanding, by indicating that we would only want the person to comply if he or she can do so willingly. Thus we might ask, ‘Would you be willing to set the table?’ rather than ‘I would like you to set the table.’ However, the most powerful way to communicate that we are making a genuine request is to empathize with people when they don’t respond to the request. We demonstrate that we are making a request rather than a demand by how we respond when others don’t comply. If we are prepared to show an empathic understanding of what prevents someone from doing as we asked, then we have made a request, not a demand. Choosing to request rather than demand does not mean we give up when someone says ‘no’ to our request. It does mean that we don’t engage in persuasion until we have empathized with what’s preventing the other person from saying ‘yes.’”